High-performance site for a Texas commercial builder

Three generations of Texas builders, online

D. Wilson Construction has been building schools, hospitals, and civic spaces across South Texas since 1957. Three generations after founder Darrell Wilson broke ground, they're an employee-owned firm with offices in McAllen and San Antonio, $145 million in annual revenue, and a permanent spot on the ENR Texas & Louisiana Top 100 Construction Companies list.

The work speaks for itself. The website needed to do the same.

At a glance

• Founded: 1957 by Darrell Wilson
• Offices: McAllen and San Antonio
• Annual revenue: $145M (up from $25M in 1996)
• Team: 70+ employee-owners (ESOP)
• Specialties: K–12 schools, healthcare, civic spaces, places of worship, commercial
• Recognition: ENR Texas & Louisiana Top 100 Construction Companies — listed continuously since 2005

The challenge: a portfolio that lives offline

D. Wilson's reputation lives in the buildings — school districts across the RGV, hospitals, churches, civic projects. Tour the Valley and you've already toured their portfolio.

The pre-redesign site didn't carry that weight. Project images were small. The award shelf wasn't visible. The third-generation story — Daryl Wilson, then his son, then ESOP transition to the people who actually pour the concrete — wasn't there. School districts, owner's reps, and architects evaluating GCs for an upcoming bid couldn't get a feel for the firm without picking up the phone.

For a $145M employee-owned commercial builder, that's a lot of qualifying calls.

The solution: a site that closes pre-bid conversations

We rebuilt D. Wilson's web presence around the audiences that actually matter: school superintendents, healthcare facility planners, owner's representatives, and architects. Each gets the proof they need without having to ask.

Project-first architecture

The home page leads with rotating imagery of completed work — large, full-bleed, named, dated. A featured-projects section anchors the IA, and each project gets a dedicated page with photography, scope, owner, architect, and completion date. The portfolio shows up before any sales copy does.

News and credibility section

A filterable news feed organized by community projects, awards, and ongoing work. ENR rankings, AGC awards, ribbon cuttings, and project milestones surface where evaluators actually look.

The Daryl Wilson story

A redesigned About page that walks through the company's history — founder Daryl Wilson, the second generation, the ESOP transition that made the team owners — paired with a video that puts faces and voices on the firm. The continuity story is the differentiator; we made it visible.

Client logo wall

Repeat-business clients (school districts, healthcare systems, municipalities) shown as a logo grid. For procurement officers comparing GCs, "they've already built five buildings for the district next door" is the most important data point on the page.

Built for performance and search

Fast page loads, structured data for projects, and SEO foundations that put the firm in front of the right Texas commercial-construction queries — RFP shortlists, owner's-rep research, architect referrals.

The outcome

The new D. Wilson Construction site closes pre-bid conversations the firm used to have to take by phone. Architects, superintendents, and owner's reps land on the homepage and walk away with the proof they came for: a deep portfolio, a credible institutional history, and a team they can read about before they meet.

The result is a site that does what the buildings do — work hard, last a long time, and let the quality of the work do most of the talking.

The new site finally matches the standard our team holds itself to in the field.

Visit dwilsonconstruction.com →