There are several platforms you can choose from to build your website, with WordPress and Squarespace being two popular choices. While both have their pros and cons, let me explain why we think WordPress is the best choice for your website.
1. Flexibility and Customization
One significant advantage of WordPress for your website is its flexibility. Unlike Squarespace, which has a limited number of features and templates, WordPress offers thousands of themes and plugins for your website. This means you can customize your website to match your business needs.
Because WordPress is Open Source, a programmer can further customize the platform for you business if you can’t find an off-the-shelf solution. None of the hosted services, like Squarespace, offer the same level of customization.
2. Website Ownership and Control
With WordPress, you have full ownership of your website. You host it on your preferred hosting provider, and it stays yours as long as you keep up with your domain and hosting. With a service like Squarespace you’re essentially renting space on their platform. If you ever decide to move your website, WordPress makes it easier than Squarespace.
3. Website SEO Capabilities
When optimizing your website for search engines, WordPress holds an advantage over Squarespace. WordPress has several SEO plugins (like Yoast SEO) that give you detailed control over your website’s SEO. Squarespace does offer built-in SEO tools for your website, but they don’t offer the same level of optimization as WordPress.
4. E-Commerce Potential
If your website will host an e-commerce store, WordPress has more powerful solutions. Although we typically use Shopify for our e-commerce projects, WordPress and the WooCommerce plugin can turn your website into a fully functional online store with extensive features and integrations. Squarespace does offer e-commerce capabilities for your website, but it lacks the customization options that WooCommerce provides.
WooCommerce works for a variety of e-commerce business models beyond simple retail sales.
5. Community and Support
WordPress boasts an extensive global community of website developers and users. This means there are numerous forums, tutorials, and resources available to help you overcome any challenges with your website. Squarespace does offer customer support, but it doesn’t have the same expansive community support that WordPress does for your website.
While Squarespace is a great service that can help you create a beautiful and simple website, WordPress offers more flexibility, control, and potential for your website. It’s a platform that can grow with your business, adapting to your changing needs and offering the tools to help your website succeed. Remember, choosing a website platform is a crucial decision that can impact your online presence, so carefully consider your options.