The New and Improved Children’s Museum of Brownsville Website
Client Since: 2012
Industry: Entertainment
Headquarters: Brownsville, Texas
Domain: www.CMBKids.org
The Challenges
The Children’s Museum of Brownsville had a solid online presence with their previous website, which we designed several years ago. It served the museum well, but as technology and user expectations evolved, it was time for a refresh. The site was starting to show its age and lacked some of the newer features that could enhance the visitor experience.
The museum came back to MPC Studios to redesign their website, aiming to incorporate modern elements and make it even easier for families to explore everything the museum has to offer. Our goal was to build on the foundation we had created, adding new features and a fresh look that better serves the community’s needs today.
Our Approach
We approached this project with the same mindset that drives the museum: making learning and discovery easy and fun. Our team focused on designing a website that would be as inviting and easy to use as the museum itself.
Key Features Developed:
- Easy Ticket Purchasing: We made it simple for visitors to buy tickets online, helping them avoid lines and plan their visits with ease.
- Event Calendar & Booking: We included an easy-to-navigate event calendar, making it straightforward for families to find and register for upcoming events.
- Birthday Party Bookings: Knowing how popular the museum is for birthday parties, we developed a system that lets parents book everything online, from picking a date to choosing a theme.
- Virtual Exhibit Previews: To give a sneak peek of what’s inside, we added high-quality images and descriptions of the museum’s most popular exhibits.
- Field Trip Planning Tools: We added resources specifically for teachers, making it easier to organize school trips to the museum.
- Simplified Donation Process: We streamlined the donation process to make it easy for supporters to contribute online.
The Results
The new website was designed with the community in mind, making it easier for families to discover and enjoy everything the Children’s Museum of Brownsville offers. While it’s still early days, the site has already started to make a difference in how the museum connects with visitors.
Key Outcomes:
- Streamlined Visitor Experience: The new features like online ticket purchasing and event booking have made planning a trip to the museum more convenient.
- Improved Accessibility: The website is now easier to navigate, ensuring that both tech-savvy and less experienced users can find what they need without hassle.
- Stronger Community Connection: By providing clear and simple ways to interact with the museum, whether it’s through booking a party or making a donation, the new site helps the museum engage with the community more effectively.
Looking Forward
The new Children’s Museum of Brownsville website helps the Museum continue to inspire young minds. MPC Studios is proud to support the museum as they grow and find new ways to connect with families and educators in the region.
