Texas Regional Bank's new site is live at trb.bank

After several months of design, content work, and engineering with the team at Texas Regional Bank, the new trb.bank is live. The redesign rebuilds the navigation around how the bank is actually organized, and the content model finally matches how TRB actually runs.

This was a big one. TRB has grown into one of the largest regional banks in South Texas, with deposit, lending, trust, insurance, capital markets, and international banking divisions under one roof. The previous site had grown alongside the bank for years, and the bank had simply outgrown that architecture. The new site is built around what TRB is today — and for where it's heading next.

The new trb.bank homepage, with a six-item top navigation across the lines of business, a secondary nav for About TRB / Locations / Contact Us, and the "Our Financial Services Revolve Around You" hero alongside the sub-brand wheel for TRB Banking, Insurance, Mortgage, Online, and Capital Markets.

A nav that routes every visitor to the right division

TRB serves a remarkably wide range of customers, from a family opening their first checking account to a municipal finance officer working with the Capital Markets team. The new top navigation gives each of those visitors a clear entry point, with six items mapped to the lines of business: Personal, Business, Trust & Wealth, Insurance, Capital Markets, and International. About TRB, Locations, and Contact Us sit in a quieter secondary row.

Every division opens into a real dropdown with the full practice under it. Capital Markets leads into the Estrada Hinojosa suite: Financial Advisory, Underwriting, Technical Analysis, Continuing Disclosure, Sales & Trading, Case Studies, Industry Expertise, the Weekly Market Update, and Our Representatives. International Private Banking gets the same treatment. Trust & Wealth now leads with Our Approach, Our Services, and Our People.

The payoff is that customers find what they need fast, and TRB's less-visible divisions finally get a real shot at being discovered. A personal banking customer browsing checking accounts is one click away from realizing the bank also handles municipal underwriting, international foreign exchange, or wealth management for their family. The site does that introduction on TRB's behalf, instead of leaving it to a friend-of-a-friend conversation months later.

The Officers directory at trb.bank/about-us/officers, with the new About Us sub-navigation (Our Story, Core Values, Directors, Officers, Careers, Investor Relations, In the Community, Blog) and a row of officer cards — Michael Scaief, Robert Farris, Michael K. Lamon, Brent M. Baldree, and Lincoln Talbert — each with a photo, title, and Contact Info button.

Meet your banker

TRB is a regional bank by scale but stays close to the communities it serves, and one of the most useful things a website can do for that kind of bank is help a customer find the actual person they want to talk to. On the old site, bankers got an announcement when they were hired or promoted, then dropped off the front of the site a few weeks later — there was no permanent home a customer could come back to.

The new content model gives every banker a real profile: name, photo, title, the products they work on, the branch they sit at, and direct contact info. That let TRB publish significantly more of its actual team than the old site ever exposed. A small-business customer in McAllen can find the commercial lender at their branch. A mortgage shopper in Kerrville can see the loan officer's face before they pick up the phone. A trust client in Houston can land on their officer in two clicks instead of dialing the main line and getting routed. When someone gets hired, promoted, or moves branches, every page they appear on updates at the same time.

The Locations page on trb.bank, with an interactive map of Texas alongside a filterable list. Each location card shows the address, phone number, a today's-hours badge, and View Details / Schedule actions. Filter tabs at the top toggle between Banking, Capital Markets, and ATMs.

A locator built for actual branch visits

The locations page got the most attention to user-experience detail of anything we shipped. Each card on the map answers the questions customers actually ask before they drive somewhere:

Is this branch open right now? A today's-hours badge on every card pulls from the structured hours data, so customers see "Open" or "Closes 4 PM" at a glance instead of decoding a wall of business-hours text.
What kind of branch is it? Filter chips toggle between Banking, Capital Markets, and ATMs, so someone looking for a full-service branch doesn't scroll past every ATM in the network.
Can I book an appointment without calling? A Schedule button on every card jumps straight into TRB's appointment scheduler with the branch pre-selected.
What else do I need to know? View Details opens the full location page — the manager, the team profiles for everyone at that branch, drive-through hours, and anything else specific to the location.

When a branch opens, moves, or changes its hours for a holiday, the map, the list, and every page that references the branch all update at the same time. This is the part of the project most visitors won't notice, and it's the part we're most proud of. Most bank websites accumulate content faster than they accumulate structure. This one started with the structure.

The trb.bank homepage on a mobile viewport, with the TRB logo and Log In button condensed into the top bar and the "Our Financial Services Revolve Around You" hero stacking cleanly above the sub-brand carousel.

A tagline that finally matches the bank's reach

TRB has always led with relationships. The old tagline, "Bank with the people you know," still says that. The new positioning keeps that promise and adds the scope to match what TRB actually offers today.

The homepage opens on "Our Financial Services Revolve Around You," with six themed callouts mapped directly to TRB's lines of business: personal banking, insurance, home loans, trust and wealth, online banking, and capital markets. That tagline is a real claim, not a marketing flourish. TRB has grown into a bank where a customer who opens a checking account can also get a mortgage, plan an estate, hold a foreign-currency account, work with a wealth advisor, and call on a municipal underwriting team — all under the same roof. The new site is built to make that breadth obvious to every visitor, rather than leaving most of it hidden behind a phone tree.

"One bank. One relationship. Everything built for you." That's the line we landed on with the TRB team after a lot of back-and-forth, and it's the line the rest of the site is built to support.

Behind the scenes

A few notes for the bank marketers reading this:

A 301 redirect for every page on the old site. The architectural overhaul touched basically every URL, so we couldn't afford to leave any historical link, search-engine citation, or printed reference pointing to a dead page. Every old URL maps to its right new home.
Compliance language lives in shared components. FDIC, Member FDIC, Equal Housing Lender, and the standard non-deposit investment disclosures are all centralized so legal can audit them in one place instead of chasing every page template.
The CMS was engineered for non-designers. When TRB publishes a new banker bio, a new branch page, a blog post, or a rate disclosure, the page lands on-brand and visually polished without anyone on staff needing to be a designer or a developer. The components handle typography, spacing, imagery treatment, and responsive behavior automatically. The marketing team writes the content and the site does the rest.

Most of what makes a site like this work is invisible. The visible parts (the cleaner navigation, the refreshed brand) are the easy parts to point at. The structural work underneath is what will hold up over the next five years.

Visit the new site at trb.bank. If you run a regional bank, a community bank, or any multi-division institution and any of this sounds familiar, get in touch.