Inside the New Texas National Bank Website: A Community Bank Built for 2026, on Webflow

Community banking is having a strong year. The FDIC's 2026 Quarterly Banking Profile reported that community banks under $10 billion in assets grew deposits by 7.4% in the past twelve months, the strongest run since the early 2010s. Most of that growth is being captured by banks whose digital experience matches the trust the brand has earned at the branch. The remainder is being left on the table.

A few weeks ago we published What Community Banks Need From a Website in 2026, which laid out the brief we walk every banking client through before a project kicks off. This post is the lived version of that brief: a real community bank's relaunch, in production, on the live web.

Meet the client

Texas National Bank was chartered in 1920 in Mercedes as the first national bank in the Rio Grande Valley. A hundred-plus years later, they are the sixth-largest Hispanic-owned bank in the United States, operating eight branches across the Valley (Brownsville, Edinburg, Elsa, McAllen, Mercedes, Mission, San Juan, and Weslaco), with more than $1 billion under management and a Community Development Financial Institution designation that puts capital where it is most needed. MPC has been their digital partner since 2008, and the new Webflow site that just went live is the latest phase of a seventeen-year working relationship.

Screenshot placeholder: Texas National Bank homepage hero on desktop, showing the bank's new brand expression and the top-level personal/business/international navigation.

The challenge: heritage at the speed of fintech

A bank chartered in 1920 carries a different weight than a digital-first neobank. Texas National has financed three generations of Valley families and the businesses they built. The brand has to communicate that history without looking dated, and the website has to perform like a fintech without losing the warmth that makes a community bank a community bank in the first place.

There was a second layer of complexity. TNB does not operate one website. They operate a small portfolio of properties: the main banking site, the Texas National Bank Foundation site, supporting microsites for specific products, and a back office that handles dozens of regulatory disclosures across all of them. Treating the relaunch as a one-off marketing project would have created problems for years afterward, every time a rate changed or a compliance disclosure needed to update across all the properties at once.

The right approach was a platform decision more than a design decision. The site needed to live on something the bank's marketing team could realistically maintain, with the kind of structured content model that makes rate changes and disclosure updates safe instead of risky.

Why Webflow

The previous TNB site ran on WordPress. WordPress is a perfectly capable CMS in 2026, and a lot of community banks still ship on it productively. For TNB specifically, we made the call to migrate to Webflow. Three reasons drove the decision.

First, the bank's marketing team needed a visual content interface they could edit confidently without filing tickets back to a developer. Webflow's visual editor (combined with a careful set of editor permissions) lets the team push a new branch announcement, an updated rate card, or a foundation grant cycle live the same day it is approved.

Second, Webflow's structured CMS Collections gave us a clean way to model rates as data rather than as marketing copy. Loan products and deposit products live as individual CMS records, each with a publication timestamp and an audit trail. When the bank's treasury team updates a rate, every page that displays that rate updates automatically. The historic versions stay archived so the bank can answer "what rate was published on May 14" with a precise answer.

Third, the hosting story is cleaner. Webflow's enterprise-grade hosting (CDN-fronted, SSL by default, with strong uptime guarantees) reduces the operational surface area for a regulated institution. The bank's IT and security teams have one less platform to monitor.

Mobile is the canvas, not a courtesy

The Federal Reserve's 2026 Survey of Consumer Finances reported that more than 70% of all primary-account banking interactions in the United States now happen on mobile devices, and the share runs higher for younger customers. Every page on the new TNB site was designed at the phone size first and scaled up from there. The rates table, the loan applications, the branch finder, the appointment scheduler, and the compliance disclosures all had to read clearly at 375 pixels before we even started thinking about the desktop hero.

That discipline pays off in a place most banks underestimate: compliance mark legibility. The FDIC's Equal Housing Lender mark, the NMLS identifier, and the Member FDIC disclosure all have placement and legibility requirements that are easy to satisfy on a 1280-pixel desktop hero and easy to fail on a phone. Designing those marks into the page at the small size first means they never become a remediation pass after launch.

Screenshot placeholder: The Texas National Bank homepage on a phone-sized viewport, with the rate card hero, the primary navigation, and the compliance marks all clearly legible.

Personal, business, and international, in parallel

The Rio Grande Valley sits on the international border, and a meaningful share of TNB's customers do business in both English and Spanish, and on both sides of the river. The information architecture splits the site into three parallel customer paths from the top of the page: personal banking, business banking, and international banking. A customer who needs correspondent banking for a supplier in Reynosa does not have to hunt through deposit-account marketing to find what they need. A small-business owner does not have to scroll past mortgage products. Each customer type lands in a path that was designed for them.

This is the kind of structural decision that does not show up in a screenshot but governs whether the website actually works for the audiences the bank serves. Most community-bank sites in the market today still organize their navigation around the bank's internal product taxonomy rather than around customer intent, and the result is the largest single source of friction we audit when we look at competitive sites for new prospects.

Screenshot placeholder: The main navigation expanded to show the three top-level paths (Personal, Business, International) and the second-level options under each.

ADA accessibility, designed in

The new site was built to ADA best practices (WCAG 2.1 AA-level guidance, in practical terms). Keyboard navigation, screen reader landmarks, color contrast ratios, focus states, and alt text were all part of the design phase rather than a remediation pass after launch. For a regulated institution, designing accessibility in from the beginning is meaningfully cheaper than retrofitting it later. For the bank's customers, especially older customers who often rely on system-level accessibility features, it is the difference between being able to manage their account independently and having to call the branch for help.

The SEO migration nobody sees

Platform migrations are where community bank websites typically lose six to twelve months of organic search traffic, because the URL structure changes, the old high-ranking pages disappear, and the rebuilt site does not preserve the link equity that took years to accumulate. Before we touched a design file we built a complete SEO migration plan. It mapped every URL on the old WordPress site to a destination URL on the new Webflow site, with 301 redirects for every page that ranked for anything meaningful, schema markup on the new product and branch pages, and an XML sitemap submitted to Google the day the site went live.

The bank's organic search traffic came across intact, and the rebuilt local-SEO posture for the eight branches actually performs better than the previous setup. Each branch now has its own properly structured local page, with consistent name-address-phone data across directories and Google Business Profile alignment, which means searches like "savings account in Mercedes Texas" and "business loan in McAllen" are reaching the right page on the bank's own site rather than handing the click to a national competitor.

A platform, not a project

The new site shipped with the Texas National Bank Foundation site aligned to the same design system and the same operational pipeline. New product pages, new branch announcements, and new foundation campaigns now all flow through the same publishing process. The marketing team's workflow is one platform instead of three. The disclosures live in one set of CMS records that update consistently across every page that needs them.

The bank's existing same-day publishing cadence carried straight over to the new site. Whether the marketing team is announcing a Coming Soon branch, updating a rate, posting a holiday closure, or opening a foundation grant cycle, the publishing process is the same and the site updates the same day with no developer tickets in the loop.

What other community banks can take from this

A few patterns hold across every community-bank engagement we run, and they all show up in this one.

The website is one expression of a bank's broader digital practice, and the practice itself is the actual asset. The platform decision is the second most important call after the discovery brief, and the platform that works for a four-person marketing team is rarely the platform that works for a forty-person team. Texas National chose Webflow because it matched the size and capability of the team that has to actually maintain the site day-to-day. Two years from now, when the bank ships their fortieth content update of the year without a single ticket back to us, the platform decision will have paid for itself many times over.

The other pattern is the one most agencies miss. Most community-bank sites get evaluated at launch, which is the wrong time to evaluate them. The launch only tells you whether the project shipped on schedule. The first year is when you discover whether the discovery brief was actually right, and beyond that the real question becomes whether the institutional knowledge of the bank, the audience, the products, and the compliance posture is portable across staff turnover and regulator changes and the slow drift of consumer expectations. We have been Texas National Bank's digital partner since 2008. The new site is the fourth major iteration of the bank's web presence we have shipped together, and the operating practice that carries from one iteration to the next is the actual asset.

If your bank is starting to think about what comes next, our banking industry page covers the regulatory and design architecture we apply to community-bank sites, and the website design and development service page walks through how we scope this kind of project.

Texas National Bank's new website is live at texasnational.com. Built by MPC Studios.

Working on a website for a community bank or financial institution? Start a conversation. We will share our community-banking design audit with you on the first call.