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Most law firms are buying artificial intelligence the exact same way they bought fax machines in the eighties. They view it as a shiny new utility to speed up a

We need to stop looking at artificial intelligence as a way to do the same things faster. That is a dangerous trap, especially in professional services. The recent piece in

For years, we built websites with a clear hierarchy of needs. First, make it attractive and useful for the human reading it. Second, stuff enough keywords and metadata into the

Look at your marketing org chart. If it is filled entirely with brand strategists, copywriters, and media buyers, you are structured for a decade that just ended. The arrival of

For years, the playbook was simple. If you wanted to own a topic, you wrote the definitive, ten-thousand-word “Ultimate Guide.” You stuffed it with every conceivable subtopic, built a massive

Marketers have a bad habit of taking new technology and forcing it into an old spreadsheet. Right now, we are watching this happen in real time with AI search. Teams

Marketing teams have spent the last decade worshipping at the altar of engagement. We celebrate spikes in organic traffic, tally up social shares, and obsess over average time-on-page. But high

We spend an absurd amount of time dragging data out of platforms just to figure out what happened yesterday. If you run campaigns across Meta and Google, you know the

We keep talking about the recent drop in SaaS valuations like it is a routine market correction. It is not. We are watching a structural rejection of the traditional software