The Development Corporation of Mercedes has a new website — and it’s built to compete. Designed and developed by MPC Studios, the site gives business leaders, site selectors, and local stakeholders a direct way to explore what Mercedes, Texas, offers: workforce momentum, logistics access, and real opportunities for growth.
Here’s a quick look at what we built and how it works.
Homepage Opens with Custom Drone Video
The homepage opens with a custom aerial video shot over downtown Mercedes. It shows the city in motion — not a stock photo, not a slideshow, just a clean flyover with branded messaging that puts the city’s personality up front.
The visual tone is professional but not overproduced. It gives a real sense of place, which helps visitors — especially those outside the region — start with the right context.
Key Economic Metrics, Presented with Purpose
We placed the city’s most competitive numbers near the top of the homepage. Each one links to a deeper view:
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#1 in U.S. Job Growth
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#4 in Job Creation & Retention
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#2 Fastest-Growing Metro in Texas
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#2 Lowest Cost of Living in Texas
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What’s particularly useful is that each of these metrics links to a dedicated subpage, allowing users to dive deeper into the data. In addition, visitors can click through to download a full Market Profile — designed for sharing, printing, or presenting to a decision-maker. Every detail of that profile is clean, skimmable, and built to support business cases.
The 10-page Market Profile, designed by MPC Studios, complements the website and serves as a professional resource for business leaders and site selectors. It’s easy to download, share, and present — a perfect tool for pitching Mercedes as a prime location for new ventures or expansions.
Understanding the Region: The Strategic Location of Mercedes in the Rio Grande Valley
One of the challenges economic development websites often face is educating visitors about the city’s geographic context, especially when the location might not be widely known outside the region. The Mercedes site addresses this head-on with clear, intuitive mapping features.
The site opens with a locator map of the Rio Grande Valley, positioning Mercedes at the heart of a vibrant area that stretches from Brownsville to Mission. This map is designed to be user-friendly and informative, enabling visitors unfamiliar with South Texas to quickly grasp where Mercedes fits within the broader region.
Additional features include:
- Identification of two major airports near Mercedes, enhancing the city’s appeal as a logistics and transportation hub.
- Clear markings of all major international border crossings, a vital feature for businesses engaged in cross-border trade.
- Proximity to SpaceX facilities and the port, signaling access to cutting-edge aerospace technology and shipping infrastructure.
The site also offers a state-level view, which dispels common misconceptions about South Texas. Many people mistakenly associate South Texas with cities like San Antonio or Galveston, but Mercedes is located in the deep southern tip of the state — a unique and strategic position that comes with distinct advantages.
Relocation, Investment, and Property Search Tools
The site is structured for action. It supports multiple use cases:
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Living in Mercedes
A clear, concise overview for individuals or families considering relocation. -
Starting a Business
Step-by-step info on local incentives, permitting, and support programs. -
Searching Properties
A commercial real estate tool that lets users filter listings by type, size, and location. It’s intuitive, mobile-friendly, and maintained by the EDC team. -
News & Updates
The “Mercedes Corner” blog gives the team an easy way to post wins, updates, and events — with room to grow into a stronger content strategy over time.
Keeping this content fresh and engaging helps maintain visitor interest and positions Mercedes as a city that is actively growing and evolving.
The Big Boots: Local Identity That Works
Mercedes has a citywide art project that works harder than many marketing campaigns: giant five-foot boots representing universities across the country. They’re placed throughout the city and region, and people actually seek them out.
We built an interactive boot map to make them easy to find. Boots featured include:
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Texas A&M
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Texas Tech
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Universidad de las Américas Puebla
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Harvard
The Big Boots campaign is a smart mix of tourism, civic identity, and higher education branding — and it gives the city something distinct to rally around.
Why This Website Stands Out Among Other Economic Development Websites
We’ve built economic development websites for over two decades. The Development Corporation of Mercedes website stands out because it:
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Gets to the point
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Communicates key data without friction
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Shows the city’s location clearly
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Gives users tools they actually need
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Highlights what makes the city different — without overexplaining it
Mercedes has focused on creating clarity and credibility and providing tools that support action. That’s what we delivered.
Explore the Mercedes EDC Website
The new website for the Development Corporation of Mercedes invites businesses, residents, and visitors to discover everything that makes Mercedes a city of big boots and even bigger opportunities mercedesedc.com
Whether you’re exploring economic data, searching for commercial properties, learning about life in South Texas, or planning a visit to see the famous big boots, this website offers a comprehensive and engaging experience.
If you’re involved in economic development or site selection, Mercedes, Texas, should definitely be on your radar.
If your city needs a site that’s clear, focused, and built to compete, we’d be glad to talk.
