April 3, 2026
We have spent the last decade treating corporate websites like highly tuned mousetraps. We obsessed over button colors, eye-tracking heatmaps, and funnel drop-offs. But the fundamental assumption behind all that
We have spent the last decade treating corporate websites like highly tuned mousetraps. We obsessed over button colors, eye-tracking heatmaps, and funnel drop-offs. But the fundamental assumption behind all that